Social Media, who's afraid of the big bad wolf?
It's easy to feel overwhelmed by the constantly changing marketing platforms that is Social Media, and to say 'that's not for me', but it's crucial for a business to have a social media presence.
Did you know that of the Small Businesses in Australia, over 30% now use Social Media as their web presence and selling tool? People search for products, review services and follow recommendations through these very platforms.
So where are you on Social Media?
Your customers are getting out their phones & tablets and searching for local businesses. Google can now place facebook pages at the top of search results (algorithms are constantly changing and paying for Search Engine Optimisation is not always the best way to spend your marketing dollar). You can attract new customers and engage them with your product.
You can position yourself as a field expert through blogging, then becoming self-published via social media. Customers can recommend others to your business, all through Social Media. You can also increase your business networks, engage new suppliers, create new connections and re-establish previous connections.
So where do you start on Social Media?
It is crucial to know where you can find your audience on social media. Not everyone is on Pinterest/ Instagram/ Facebook and it's important to find out where they are. This is quite simple, once you know who your key audience are.
Perhaps your goal is to establish a forum for blogging or to create an online shop for your product? All possible through Social Media.
Still not sure where to start? Give us a call and let us help you get established, so that before you know it, you will be very social media.
